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About Me
Design
Director
My Story
I’m Veronica Valdeon, a product-focused designer passionate about creating user-centered experiences. At Orca Scan, I built the product design function from the ground up, developing a scalable design system, shaping the visual identity, and leading a multidisciplinary team. My work has driven measurable impact, including a 50% reduction in user drop-off. I excel in cross-functional, remote environments, partnering closely with engineering, marketing, QA, and customer success to ensure design aligns with strategic goals and drives meaningful outcomes.
My Experience
Head of Design · Orca Scan
Nov 2024 – Present
As Head of Design, I lead a multidisciplinary team across product, brand, and content, shaping strategy and aligning design with the company’s vision. I partner with leadership to ensure design drives innovation, clarity, and connection across every touchpoint.
Lead Designer · Orca Scan
2021 – Nov 2024
Led Product Design, cutting user drop-off by 50%, and oversaw the Design team across video, graphics, animation, and branding to ensure cohesive, high-impact execution.
Designer · Wrighttech Media
2020 to 2021
Managed all design work, including UX/UI, social media and campaign materials, and animated graphics for video content.
Graphic Designer · Tailored Web
2019 – 2020
Designed website graphics and layouts, along with book covers, flyers, posters, and logos.
Designer · Wrighttech Media
Managed all design work, including UX/UI, social media and campaign materials, and animated graphics for video content.
2020 to 2021
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