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Branding - The Awakening
Project type
Visual Identity
Date
January 2020
Location
Gibraltar
Role
I was responsible for creating the complete visual identity, including the logo, explanatory designs, and visitor journey flow. I oversaw the production and installation of signage within the cave, selecting appropriate materials for durability and impact. In addition, I produced supporting assets for social media and video, ensuring brand consistency across all touchpoints.
Link
The St. Michael’s Cave Experience is a cultural and tourist attraction in Gibraltar that combines history, nature, and immersive storytelling. The project transformed the iconic cave into an engaging visitor experience, using design, narrative, and visual identity to guide guests through the space, enhance understanding of the site’s heritage, and create new opportunities for engagement and merchandise sales.
